Program

June 15 2019 - Opening hours 9:00 - 17:00


  • 10:00 - Inauguration
  • 10:15 - Coffee Break
  • 11:00 - Opening day Press Conference
  • 11:30 - Chinese brands and product promotion (Video promotion)
  • 14:00 - The structure and the evolution of the footwear sector in Italy.
    Digital marketing and omni-channel retailing

    Conference by Prof. Renato Fiocca, Full Professor of Marketing at the Catholic University of the Sacred Heart of Milan and Director of Centrimark and Prof. Lala Hu, Assistant Professor of Marketing at the Catholic University of the Sacred Heart of Milan
    Open to visitors and exhibitors
  • 15:30 - Coffee Break
  • 15:30 - Lucky Draw – prize drawing for MISAF visitors

16 giugno 2019 - Orario apertura 9:00 - 17:00


  • 10:00 - Fashion Trend Forecast - Conference by Sergio Belloni, Shoe Designer and Leather Designer (Professor at MPAMilano)
  • 11:30 - Coffee Break

June 17 2019 - Opening hours 9:00 - 17:00


  • 12:00 - Conference by IFDA – Fashion Creative LAB by Daniele C. M. Fittole (Director)
    Workshop on policies and laws concerning brands and counterfeiting
    held by Mr. Massimo Torti (Secretary General – Federazione Moda Italia/Confcommercio)
  • 13:00 - Presentation of Italian vocational training schools in shoemaking
  • 13:30 - Italian Shoe Designers

Do you want to receive more information on MISAF?