In Milan, the first footwear manufacturing exhibition aimed at promoting the industrial cooperation between Europe and Asia will be held on 15-16-17 June, favouring international investments and new target markets for productions coming mainly from China.

Promoted by Plum Solution s.r.l., a company that favours international relations between Europe and China, and by the Chinese National Chamber of Commerce, representing Chinese companies par excellence, MISAF proposes itself as the new exhibition for footwear manufacturers, which are above all Asian in origin and interested in opening themselves up to the European market, among others.

The first edition of MISAF to be held in Milan on 15-16-17 June 2019, will host 100/150 exhibitors of men’s, women’s and children’s footwear that will enliven the event and meet up with the main players in fashion in Milan, the international capital of fashion, which will also be hosting the Men’s Fashion Week in that same period.

On show, companies coming for the most part from the provinces of Zhejiang, Fujian, Guangdong, Jiangsu and Sichuan, which already work with and have contacts in the European and American markets (on average they export between 1 to 10 million dollars in goods every year to Europe). Not only will they propose themselves as valid partners for private labels, they will also showcase their very own collections, presenting fresh and successful brands. The wide range of proposals will span from the extremely high-end luxury range to the mid-to-low-end range, including exhibitors that produce for names such as Baolite, Lapps, Runxin and Goodyear, just to name a few.

Visitors will recognize brands like Sheme, the first Chinese footwear brand to ever show up in the Fashion Weeks of Paris, London, and New York, skilfully blending East with West in uniquely manufactured shoes that have been worn by several famous women, including Cherie Blair, Pace Wu, Chen Yao, Jody Watley, Shawn Colvin and Chen Luyu.

There will then be the Kangnai Group Co., with its 300 stores in China and its 100-plus stores abroad, representing one of the most important Chinese production realities, also thanks to partnerships with brands like Hugo Boss, Calvin Klein, Kenneth Cole, Rockport and many others. Finally, Clorts (with a name that combines “Climbing” and “Sports” into one word), will be focused on innovation applied to outdoor shoes.